Home Decor Studio
Strategy / Brand Identity / Packaging / Collateral
ADIPA brings together traditional handmade studio pottery along with smart design to create home décor that is both affordable and classy. The company was formed in 1998 by Ruby Jhunjhunwala [ one of the early Indian potters ] and her Engineer - MBA son Aditya with one simple idea in mind :
EVERYONE has an innate DESIGN sense within them. They just need the right tools to express this creativity.
Their endeavor was to take the handmade and studio techniques developed by Ruby over 2 decades of explorations and exhibitions, and create products that could be accessible, that were easily assembled
and were affordable yet retained their studio feel and charm.
Today, Adipa has many different products, ranging from Design Nameplates, Bespoke Signatures and Plaques, Studio Pottery and Home Decor to Handmade Tiles, Murals and Wall Hangings in mixed media.
At ADIPA we believe every person has a creative side. We facilitate this ability by letting people explore their creativity by creating products using a modular system of colors, symbols, typography and textures.
BRANDING & LOGO DESIGN CONCEPT
BUSINESS IDENTITY DESIGN