ANURADHA
PARIKH

Industry
Art, Architecture & Film

Scope
Digital

Anuradha Parikh is the Principle at a number of companies - Matrix Architecture, Chapter 24 (film production), MPC (art culture) & consultancy services. 

We were approached to create a digital identity for Ms. Parikh, which embodied the diversity of her business interests. Our design solution was to create a portal website, with a unique navigation element, that was interesting and at the same time, emphasized the extent of her expertise . The idea was to use the horizon or horizontal expanse, as a metaphor to showcase the extent of her involvement, while providing a navigation system that is simple, effective and yet interesting.