ADIPA /
A CASE STUDY INTO THE
IDENTITY & BRANDING DESIGN PROCESS OF THE PROJECT /
Client / Adipa
Project Timeframe / 4 months
BACKGROUND /
ADIPA brings together traditional handmade studio pottery along with smart design
to create home décor that is both affordable and classy.
The company was formed in 1998 by Ruby Jhunjhunwala [ one of the early Indian potters ] and her Engineer - MBA son Aditya with one simple idea in mind :
EVERYONE has an innate DESIGN sense within them.
They just need the right tools to express this creativity.
Their endeavor was to take the handmade and studio techniques
developed by Ruby over 2 decades of explorations and exhibitions,
and create products that could be accessible, that were easily assembled
and were affordable yet retained their studio feel and charm.
Today, Adipa has many different products, ranging from
Design Nameplates, Bespoke Signatures and Plaques, Studio Pottery
and Home Decor to Handmade Tiles, Murals and Wall Hangings in mixed media.
THE PRODUCT /
PHILOSOPHY /
At ADIPA we believe every person has a creative side.
We facilitate this ability by letting people explore their creativity
using a modular system of colors, symbols, typography and textures.
BRANDING & LOGO DESIGN CONCEPT /
BUSINESS IDENTITY DESIGN /
BRAND DESIGN & COMMUNICATION GUIDELINES /
Follow @ink_inc_design
IDENTITY & BRANDING DESIGN PROCESS OF THE PROJECT /
Client / Adipa
Project Timeframe / 4 months
BACKGROUND /
ADIPA brings together traditional handmade studio pottery along with smart design
to create home décor that is both affordable and classy.
The company was formed in 1998 by Ruby Jhunjhunwala [ one of the early Indian potters ] and her Engineer - MBA son Aditya with one simple idea in mind :
EVERYONE has an innate DESIGN sense within them.
They just need the right tools to express this creativity.
Their endeavor was to take the handmade and studio techniques
developed by Ruby over 2 decades of explorations and exhibitions,
and create products that could be accessible, that were easily assembled
and were affordable yet retained their studio feel and charm.
Today, Adipa has many different products, ranging from
Design Nameplates, Bespoke Signatures and Plaques, Studio Pottery
and Home Decor to Handmade Tiles, Murals and Wall Hangings in mixed media.
THE PRODUCT /
PHILOSOPHY /
At ADIPA we believe every person has a creative side.
We facilitate this ability by letting people explore their creativity
using a modular system of colors, symbols, typography and textures.
BRANDING & LOGO DESIGN CONCEPT /
BUSINESS IDENTITY DESIGN /
BRAND DESIGN & COMMUNICATION GUIDELINES /
Follow @ink_inc_design